Hungry jacks case study

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The legal issues of Burger King include several legal disputes and lawsuits involving the international fast food restaurant chain Burger King BK as both plaintiff and defendant in the years since its founding in These have involved almost every aspect of the company's operations. Depending on the ownership and executive staff at the time of these incidents, the company's responses to these challenges have ranged from a conciliatory dialog with its critics and litigants to a more aggressive opposition with questionable tactics and negative consequences. The company's response to these various issues has drawn praise, scorn, and accusations of political appeasement from different parties over the years. A diverse range of groups have raised issues, such as People for the Ethical Treatment of Animals PETA , over the welfare of animals, governmental and social agencies over health issues and compliance with nutritional labeling laws, and unions and trade groups over labor relations and laws. These situations have touched on the concepts of animal rights , corporate responsibility and ethics , as well as social justice.
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Hungry Jacks

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Hungry Jack's Uses Social Media to Keep Customers Coming Back

McDonald's Australia is threatening to supersize its trademarks lawsuit against Hungry Jack's after its rival launched a television campaign claiming the Big Jack burger is "clearly bigger" than "some American burger". The fast-food giant filed Federal Court proceedings on August 28 against Hungry Jack's over the registered trademark "Big Jack", which McDonald's claims is "substantially identical with or deceptively similar" to its Big Mac trademark. It is seeking to have the trademark cancelled. But Hungry Jack's says the trademark plays on the company's name and the name of "its founder and current owner, Jack Cowin". Following the lawsuit, Hungry Jack's released television advertisements saying "someone's suing Hungry Jack's" but the Big Jack was "clearly bigger" than "some American burger" and had "25 per cent more Aussie beef". The fast feud has played out in public since the claim was launched.
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Annual Report Hungry Jack's Company

This has been necessitated through the clear and consistent delivery of its corporate promises. It is a strong competitor of established global brands such as McDonald's and continues to have a promising future in the Australian market. This mission is aimed at enhancing corporate growth, profitability, and the ability to effectively compete for the future. This will ultimately give the company the capacity to enter foreign markets and compete with established multinational companies. The company has implemented a nationwide strategy that is designed to create consistency and excellence in customer service experience in all its restaurants.
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We provide customers with high quality, convenient food, served quickly in a clean safe and pleasant environment at a value price. Our packaging plays an important part in delivering our customer promise and is designed to be minimal by nature, while satisfying the consumers need for hygiene and safety as well as convenience of use and ease of disposal. Our Company, Franchisees and Employees are dedicated to ensuring that we not only procure the best quality ingredients from Farm origin to the Restaurant but it is served Hot and Fresh to our customers when they place their orders in a fast and friendly environment. Waste through litter patrols and third party collection. The Annual Report details the actions that have been undertaken and the targets that it has achieved.
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