This story appears in the February issue of Entrepreneur. Subscribe ». Jack felt burnt out--his constant marketing had produced minimal progress and few customers. He tried multiple advertising tactics, including networking and asking for referrals as his business books suggested. However, he was missing his "big idea"--the one formula that would generate numerous qualified leads.
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One of our close friends, a long-time CEO of a Fortune company, shared with us this secret into the world of chief executives:. We had to sit with that last remark for a while. He was pointing to the faculties of discrimination and discernment: knowing which decisions are the most important ones. In our observations of outperforming leaders, the cultivation of discernment in decision making is a proprietary blend of five ingredients:.
21 Great Small Business Ideas to Start in 2021
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So I set out to create a solution to the problem I see so many entrepreneurs struggle with daily. But when you have several ideas floating around in your head — each of them a good idea in its own right — how do you decide which ONE to focus on? Within 6 months of launching the Entrepreneurs On Fire podcast I had sold my first sponsorship spot, I had multiple one-on-one mentees paying me for my time, and as a result of listening to the biggest struggles my mentees were sharing with me, I published what is now the 1 ranked book on podcasting on Amazon called Podcast Launch.