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The report of FICCI specified the overview of automotive industry of India and explained the added advantages of automobile industry in India. Indian automobile industry offers different types of automobiles such as cars, scooters, bikes, busses, trucks, jeeps, tractors and all types of two wheelers, three wheelers as well as four wheelers. Indian automobile industry includes nearly huge firms as well as small scare registered firms that are offering automobile services to the customers. India is having huge benefits because of managing automobile industries as its major sector and it is getting many technological benefits, cost and manpower advantages etc.
A marketing strategy is a business overall game plan by which they can attract the buyer or influence them to buy their product. Marketing strategy is basically a long term plan which contains companies marketing value proposition, objectives, information on the target customer and other high level elements. It was founded in the year by Jamsetji Tata.
Outbound logistics management practices, specific to India have drawn limited attention in the past. Recently though, this sector has garnered renewed attention of researchers and practitioners. Through an exploratory study, we attempt to understand and illustrate the outbound logistics management practices of automotive industry in India.